Gears of War DLC to Be Free? Given Gears of Wars' success and its pedigree, downloadable content for the game isn't so much a question of if it will happen so much as it is when it will happen. Back in August, Epic Games vice president Mark Rein admitted that the studio was already planning downloadable content, but wouldn't go into specifics. Epic has been very tight-lipped about what it has planned for the shooter on Xbox Live Marketplace, but now we know one fairly important detail--the content will be free. Speaking with Spike TV after the network's Video Game Awards (where Gears won four awards), Epic Games president Mike Capps was asked about how the company was going to keep Gears a top-seller. He quickly replied, "We always take care of our customers, we always give them stuff for free, and we're going to keep doing that forever. That's how we do it, this is Epic." He added that the content has been in development long before the game was released, but did not divulge a timetable of when it will be released.